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Overwatch 2’s K-Pop Collab Prices Have Fans Conflicted

Overwatch 2’s collaboration with K-pop group Le Sserafim is out now, and it brings a limited-time game mode, cosmetics for specific heroes, and an animated music video featuring characters attending the group’s concert. But now that the skins, emotes, and other cosmetics are out, fans are feeling split on how much the whole collaboration costs. Let’s break it down and get into why the prices are both contentious and, somehow, a relief for Overwatch 2 players.

What’s the cheapest way to buy the Overwatch 2 X Le Sserafim cosmetics?

The event brings new skins, emotes, victory poses, and name cards to five of the game’s heroes. Tracer, Sombra, Kiriko, Brigitte, and D.Va all have individual bundles that cost 2500 premium coins ($25). Kiriko, who continues to prove Blizzard’s favorite these days, also gets a weapon charm, but her bundle itself doesn’t cost more than the others.

Buying each on their own would cost you $125, but all of them are bundled together for 6800 coins ($68), which is about half the à la carte price. There’s also a limited-time discount on buying 7500 coins, which would normally cost about $75, but are on sale for $50 at the moment. This means you can buy everything sold during the collaboration for $50 if you press the right buttons.

Read more: The Overwatch 2 Girlies Serve In K-Pop Group Le Sserafim Music Video

If you haven’t spent a single coin you’ve earned through weekly challenges, you might be able to afford one of these bundles without opening your wallet, but because Overwatch 2 is free-to-play and built around the grind, in all likelihood you’re going to have to shell out some cash.

This event is an outlier compared to some previous bundles in the Overwatch 2 in one notable way: You can buy individual pieces through the Heroes menu, rather than having to splash out for the larger packages and acquire extra junk along with the item you actually want. If I felt so compelled, I could buy Sombra’s skin without having to pay the extra cash that would get me everything else. The skin alone will still run you 1900 coins ($19, which is basically $20 because you can’t buy coins in exact increments), but if you want to be more precise with your spending, that is an option.

Overwatch 2 fans are split on the costs

But while fans on places like Reddit are expressing relief that this isn’t a $100 bundle, others are pointing out that even if it breaks through the usual restrictions of Overwatch 2’s store, $50 is still a lot of fucking money to change your character’s clothes and make them dance.

“Hey guys, five cosmetics are ONLY as much as a full sized video game entirely,” said Redditor Browsersinsidestory.

Spending money on microtransactions (or anything, really) is inevitably about how you, personally, view the value of your own money compared to the thing you’re buying. Trying to ascribe some kind of universal standard as to how much something “should” cost will inevitably lead to online anger and ridicule, and there’s already plenty of name-calling going around over the Overwatch 2 X Le Sserafim collab. But for some, the math checks out compared to other live service games.

“I have issues with the pricing, don’t get me wrong, but this, alongside the coin bundle bonus, actually seems fine,” Reddit user funnyghostman wrote. “If you tried to get five collab sets in Fortnite (and I’m using the Dragon Ball collab as an example) it’d cost you 12.2k (which means you’ll have to get the highest-price bundle, bonuses included). Since the norm in modern live-service monetization discussions is comparing it to Fortnite, I’d say this is actually pretty decent.”

The Overwatch 2 store shows the Le Sserafim bundles.

Screenshot: Blizzard Entertainment / Kotaku

Some folks might break down the cost as reasonable because paying $50 for all five heroes’ cosmetics makes each bundle $10 a pop, but just because that’s the breakdown it doesn’t change that you can’t pay just $10 for a single bundle, so that pricing exists only for people willing and able to pay $50.

It also entirely hinges on how much value people put behind cosmetics in a game they can play repeatedly for free.

“To each their own.” Reddit user mundozeo wrote. “I realize some people have so much money they just don’t care where they throw it at. I’m just very practical with what I get out of mine. I’d rather buy a game or a month of [Game Pass] that I can play and enjoy than a skin.”

Is Overwatch 2 doing better, or are we just used to overpaying?

Normally I find conversations around the cost of video games and microtransactions insufferable because they typically devolve into people talking down to others about how they spend and value their own money in the capitalist hellscape we live in. No one, not me, not you, not anyone else, can determine how much anything should be “worth” to anyone else. But it does stand out to me that Overwatch 2’s still very high cosmetic prices are receiving some warm reactions largely in comparison to the level of exploitation we’ve come to expect from both it and its live-service contemporaries.

As onlookers have been quick to point out (not always kindly), Overwatch 2’s costly cosmetics are a bed of its own making, and even if the game has workarounds to acquire certain items more cheaply, this shit still costs a lot of money and Overwatch 2’s premium currency is not easy to unlock just through playing. As long as these events only stick around for limited times, players who aren’t willing to open their wallets are going to miss out on something.

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