Evernote Confirms Its Free Plan Is Getting Worse

Everyone’s getting stingier these days.


Evernote confirms changes

Evernote has published a blog post confirming the downgrade for free accounts. Starting on December 4, new and existing free Evernote accounts will have a maximum of 50 notes and one notebook per account. No existing notes and notebooks will be deleted.

The big moneymaker in tech right now is subscriptions, and companies are constantly pushing free users to switch to a paid subscription. The push can involve anything from enticing people with free trials or exciting perks, but a strategy that a few apps have done is to purposely make the free version of the app (if there is one) more limited to force people to pay. Now, the latest app that seems to be going down this path is Evernote.

Evernote is apparently considering a brand-new strategy to drive users into paying for a subscription. Several Evernote users have reported seeing a message saying that, unless they upgraded to a paid plan, they would be limited to just one notebook and 50 notes. While this pop-up seemingly appeared in the app, it’s not something that we can see on the app’s website, which does mention other limitations such as 60 MB of monthly uploads and a 25 MB maximum note size.

Evernote clarified to TechCrunch that the website had not been updated because the change was not yet finalized. Evernote is apparently testing the new plan with less than 1% of its free users before deciding on its implementation, indicating that the communicated changes will be made across relevant customer touchpoints if the plan moves forward. So there is a chance it will eventually back down from this. What is not clear, however, is how this change will affect Evernote users who already have notes exceeding that new limit. Will those notes be deleted, or will users be locked out from accessing them? Will they be blocked from writing more notes? None of the options sound great.

The change also comes as the new owner of Evernote, Bending Spoons, is desperately attempting to make the app more profitable, but measures so far have not really been user-facing—it has mostly just laid off staff. If this change does go live for everyone, however, we’d imagine a lot of people would probably just switch to a different notetaking app rather than just start paying, unless they really see value in Evernote’s premium tiers.

Source: TechCrunch


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